Serums & Treatments

Serums and targeted treatments are chosen to address a specific concern. Explore the selection to complete your routine with a treatment suited to the need you wish to address.

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Serums & Treatments

How to choose a Korean serum

The serum is the most targeted step of the routine. Choose it first by need: radiance, blemishes, signs of ageing, hydration or soothing. Ampoules are often more concentrated, and patches target one spot at a time.

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By need

How many serums?

One or two are enough. Avoid layering several strong actives in the same routine, such as retinol and exfoliating acids: alternate them instead, one in the morning and the other in the evening, or every other night.

How to use it

Apply a few drops after toner, from the most fluid texture to the thickest, then finish with a cream. Actives such as retinol are used in the evening and call for sunscreen in the morning.

Read more: K-beauty: how to spot an effective active ingredient behind the packaging

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