Beauty of Joseon

Beauty of Joseon draws inspiration from hanbang, traditional Korean medicine, and the legacy of the Joseon Dynasty. Ginseng, rice, and plant extracts form the foundation of its skincare range, designed to hydrate, brighten, and soothe.

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Beauty of Joseon

Beauty of Joseon, hanbang reinvented

Beauty of Joseon draws on hanbang, traditional Korean medicine, and on the heritage of the Joseon dynasty. Ginseng, rice and plant extracts make up modern skincare with light textures, for hydration, radiance and soothing.

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Signature products

  • Relief Sun: the sunscreen that made the brand famous, with rice, in the Relief Sun SPF50+ PA++++ and its Aqua Fresh version. See our sun protection.
  • Glow Serum: propolis and niacinamide for radiance, with the Glow Serum.
  • Ginseng: the Essence Water, the cleansing oil and the Revive Eye Serum with retinal for the eye area.
  • Dynasty Cream: a richer cream for dry skin or winter.
  • Green Plum and Red Bean: ranges for combination to oily skin, with gentle acids and fresh textures.

Where to start?

The Relief Sun is the most common first purchase. For a complete routine, add the Radiance Cleansing Balm in the evening and a serum for your need: Glow Serum for radiance, Calming Serum for soothing.

Read more: Korean sunscreens: how their texture changed the way we use SPF

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