Anua: Korean Heartleaf Skincare | Yuja

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Anua

Anua, the Korean heartleaf brand

Anua takes its name from a Korean expression meaning "every year". The brand became known for its skincare with houttuynia, a plant also called heartleaf, chosen for sensitive or blemish-prone skin. Its formulas are short and built around a key ingredient.

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Signature ranges

Heartleaf: soothing, with the Heartleaf 77% Soothing Toner, the brand's signature product, and the Heartleaf Pore Control Cleansing Oil for double cleansing.
Peach 77 Niacin: radiance, built around niacinamide, with the Peach 77 Niacin Essence Toner.
Rice 70: hydration and comfort, with the Rice 70 Glow Milky Toner.
Targeted actives: concentrated serums, such as the Niacinamide 10% + TXA 4% Dark Spot Correcting Serum for the look of dark spots or the Azelaic Acid 10 Hyaluron Soothing Serum for blemishes.

Where to start?

To discover the brand, the Heartleaf 77% Soothing Toner is the simplest starting point. The Heartleaf Soothing Trial Kit also lets you try several products from the range in small sizes. For redness-prone skin, see also our skincare for sensitive skin.

Read more: K-beauty: how to spot an effective active ingredient behind the packaging

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